Remember that this holiday does not just celebrate romantic love but also love for friends, family, pets, nature or even yourself. So why not have a “Love a deal?” sale and attract attention to your business during Valentine’s Day week, even if you have nothing romantic to offer.
If you are designing a banner ad to promote this type of sale, remember to create an order in the way you arrange your text. Greater size indicates greater importance so use one size for the main copy and another for additional copy or call to action.
As your text should be adapted for smaller mobile screens, do NOT use extremely thin or overly embellished fonts but simple sans-serif fonts that are easy to read.
Always have a clear call to action that is positioned at the end of the message or at the bottom of the ad. Don’t forget to follow through, as the ads must be linked to a landing page that looks and feels like your ads.
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